A website serves as the face of your brand and keeps you active 24/7. It creates the first impression on your potential customers. Moreover, creating a good website is the first step for any business. A website has a great role in generating leads with smart digital marketing strategies.
So, if you are looking for a reliable company for website designing in Melbourne, then Freshy Designs is the apt choice. At Freshy Designs, we consider web designing as art to turn your vision into reality. In addition, our experienced web developers work proficiently to provide you with the relevant web presence from where you can generate the best leads for your business.
That’s why we have brought this article to you all. Here you will get some of the best tips to generate leads through your existing business website and bring positive growth to your overall profits.
1) Add Forms For Public Response
To engage with traffic visiting your website, it is important to add a web enquiry form on the relevant pages. This ensures better conversion of your visitors. In addition, having easy access to the actual lead generation form is important to increase the number of viable leads through your website.
2) Include Contact Number
If your business provides online services, then adding a contact number to your website is a great step. This increases consumer trust and grants credibility to your company. Even if your visitors don’t call in actuality, the presence of a phone number brings some comfort to them.
3) Add Testimonials and Photos
Testimonials are a powerful marketing tool. So, adding media such as photos, videos or audio can take your audience engagement to a next level. Don’t go for rich media versions as they make your site heavy but the quality of your testimonials should be impactful and lend support to your services and offers.
4) Use Compelling Words
Using powerful action verbs like “get”, “grab” and “Feel” are compelling words because of their active tone. Using such action-oriented words in your services and offers places the customer in a crucial role and makes them convert their mind towards purchasing your services.
5) Use Plenty Of Whitespaces
Whitespace is one of the small but crucial parts of a web design that can bring a great impact to your website. Instead of focusing on filling up every empty area on a page, give some breathing room to your content, call to action buttons and photos. Adding lots of items to just take up the room can lead to distraction for your customers. This may result in lowering your conversion rates.
Your website is your online territory. So it’s up to you how you make it useful and engaging for the visitors. But including the above-mentioned tips in your web designing process can add a cherry to the top of all your efforts to grab maximum leads from your website.